Professional Development
PACKAGE 5 : Capturing and packaging you, experience and USP’s
PACKAGE 5 : Capturing and packaging you, experience and USP’s
We get a lot of words documents, powerpoint slides and are asked to make it better. Most of the discipline of doing comes from taking that information and expanding it in space.
For us, thinking visually is exercising our ability to gain understanding from the relationship between elements when they are laid out before us. You can see how this works in a short explainer video we made using the whiteboard animation.
When working this way it is best to try and keep a balance between the logic of a piece and the stylistic realisation. We want it to be attractive and engaging but we also want it to make sense to the audience. The key for us is to try and build a map of relationships, a connected diagram to visualise the thought processes of the client. This is how we create our Visualisations and hopefully you can see how useful a tool this can be to really land your messages with your audiences.
Exploration into WHH you really are, WHAT you do best and understanding HOW you do your best work.
Communicating your experience, competence and evidence into elegant visual content that sells you, your value and personal genius.
Packaging clearly, consistently and professional your professional competence. Built around your strengths, credibility and personal journey.